Having a bulletproof Digital Marketing Strategy is one of the things to keep a business steady in 2022. If the pandemic has taught us anything, it is the power of online marketing. While the pandemic may have put the whole world on hold, the silver lining is that it expanded doors for some people working in specific fields and industries.
One of them is Digital Marketing/Online Marketing. Utilizing the internet, marketers could target their customers via the web and the world saw an increase in online activity, such as shopping, food orders, etc.
To adapt to the state of the world, marketing agencies must embrace change inevitably.
According to Salesforce’s seventh annual State of Marketing Report, 44% of B2B Marketers had to entirely change their marketing mix since the pandemic introduced new challenges and changes in behaviour.
Now that the world is slowly returning to its normal state, some changes brought by the pandemic are looking to remain constant. So, here is a list of the top 10 Digital Marketing Tips we’ve compiled to keep you ahead of your competitors:
1) Mobile-First Model:
Websites have gone from being fancy and animation oriented to being just plain and sophisticated solely focusing on providing the user with exactly what they’re looking for. As consumers, most people do not care about fancy animations that reduce page speed.
With smartphones taking over, people have started doing everything using the mini-computers they carry in their pockets. So, it makes total sense that the website should be optimized for the mobile version first.
According to Google Consumer Insights,
-> More than 50% of web traffic comes from mobile.
-> 79% of people say they’re more likely to revisit and/or share a mobile site if it is easy to use.
Here are some tips to keep your website mobile-friendly:
- Use smaller-sized images to optimize for the mobile view and increase your page speed.
- Keep elements on the screen large enough to be clickable and easy to read.
- Follow a theme.
- Use colour combinations that are easier on the eyes.
2) Competitor Analysis:
The competition is high and everyone is trying to outperform each other. This is why it is important to know what your competitors are doing right and implement a strategy to do the same thing more efficiently.
From monitoring their social media activities to their backlinks, competitor analysis can take place anywhere. Luckily the internet has blessed us with tools that make it easier for us to keep an eye on our competition. Some of the widely used tools include:
3) Research-oriented Blogs:
As you may already know, blogging is a very important part of getting organic traffic to your website. It allows you to target your focus keywords. Now, gone are the days when we could just post a few short blogs and start ranking on SERP results.
“Each month, approximately 409 million people view more than 20 billion pages.”
So that just means everyone is blogging, and we’re running out of topics to cover. Any topic you can think of has 100s if not more blogs written about it. So, what to do here? The new solution is to lengthen your blogs.
Statistics show that detailed blogs tend to rank better on google. It’s time to pick a topic and dig deep and give your audience in-depth knowledge about the topic.
4) Email Blasts:
Email marketing has been a thing for a long time and is here to stay. It is one of those things that take leverage of human behaviour. Most of us check our inboxes on daily basis to keep up with work and offers. So, it doesn’t hurt to market your products and services in places you know people will be looking. You never know when your creative subject line is going to catch someone’s eye.
According to Not Another State of Marketing, 2020, “78% of marketers have seen an increase in email engagement over the last 12 months.”
And according to Statista, 2021: “More than 306 billion emails are sent and received each day.”
That should be enough to know the role of email marketing in digital marketing.
5) Personalized Content:
Since we’re on the subject of emails, it’s proven that people are more likely to engage with personalized content as compared to generic content. For example, an email which mentions the user’s name and greets them has more potential to be engaged with as compared to a generic email.
According to Litmus, 2020 “60% of retail, e-commerce, and consumer goods and services companies are personalizing emails based on past purchases, versus 38% in 2019.”
So make sure to address your target audience with personalized content to build a connection that is more likely to convert.
6) Leverage Remarketing:
With millions of websites and brands on the web, remarketing is one of the strategies to build brand awareness.
Around 97% of visitors that leave never return to a website. Whoa! That’s a large audience that we can’t be lost. To regain your visitors’ attention, remarketing is one way to go.
Here are some more Stats about retargeting:
- Retargeting reduces cart abandonment by 6.5%.
- LinkedIn retargeting ads can increase CTR by 30%.
- Web traffic increases by a staggering 700% with retargeting.
- 47% of shoppers would sacrifice their privacy for the sake of a better deal.
- 68% of marketing agencies now have an allocation for remarketing.
Stats Source: truelist.co
7) Curate your Content according to Buyer’s Journey:
Buyers usually go through 3 stages while making a purchase:
- Awareness
- Consideration
- Decision
It is important to create your content based on different stages of a buyer’s journey. For example: Sending product comparison articles to users who currently fall at the ‘awareness’ phase might confuse or overwhelm them. The use of the sales funnel in helping you differentiate your buyers into prospects, remarketing, and conversion categories should help you create an integrated content strategy that covers buyers through 3 stages of the journey.
8) Flexibility is the Key:
Technology is constantly changing to become better and more effective. So, you must be open to change and adapt to new ways of targeting your audience. For example, if your target audience is aged 15-20 years old, then you will see better results if you market your services on platforms such as TikTok, Snapchat and Instagram.
Take your time analyzing your target audience and build a marketing strategy according to their behaviour and traits.
9) Reach Out to Micro-influencers:
With the rise of popular content creation platforms such as TikTok and Instagram Reels, we’re seeing people post creative content, go viral and become an influencer. If you want to start small and not break your bank, micro-influencers are the way to go! These individuals usually have between 1k to 10k followers on their social platforms. They charge relatively less compared to macro, major, or celebrity category social influencers.
To have micro-influencers as a part of your digital marketing strategy ups your game as they help you penetrate various small social networks spread across a geographic vicinity.
10) Ready, Set, Visualize!
There’s a reason why Instagram is today’s one of the most popular social media platforms. We like to say it is the modern high-end global magazine. People like visuals. Visuals have the power to convey a powerful message without a bunch of words and they’re fun to look at.
According to Venngage, “49% of marketers rate visual marketing as Very Important to their marketing strategy, and 22% consider it Important, and 19% say that their strategy is nothing without visual content.”
So what is your idea for your next Reel or TikTok?
Final Thoughts:
Digital Marketing is a broad term and there are countless ways to get to your target audience, but we believe the above-mentioned are things that apply to almost all cases of marketing.
Let’s cut to the chase and summarize. Top 10 Digital Marketing tips to give yourself a competitive edge:
- Mobile-First Website Model
- Competitor Analysis
- Research-oriented Blogs
- Email Blasts
- Personalized Content
- Leverage Remarketing
- Curate Your Content According to Buyer’s Journey
- Flexibility is The Key
- Reach Out to Micro-influencers
- Keep it Visual
