Social media platforms have become a part of every brand’s marketing strategy now. These social platforms are always growing and adding new features for users to create and share more content. And the most recent addition that marketers should utilize is Instagram Reels.
What is Instagram Reels?
You’ve probably heard of Instagram Reels if you spend a lot of time on social media. Launched in 2020, Reels is a new way for Instagram users to create and discover short-format videos. It is similar to TikTok. Reels quickly gained a lot of attention and many brands have already started using them to ramp up their Instagram game. Instagram Reels can help the brands gain better audience engagement, brand awareness, and the potential to make you even go viral over a short interval of time. So, if you are also looking to grow your brand’s online presence, reels are definitely worth giving a shot.
What are the features of Instagram reels?
Showcase your business’s personality and values
Social media is more about communication and connection than it is about traditional marketing. Reel videos that have been well planned and made can be one of the most effective methods to showcase your brand’s personality and values.
They can be used to develop a genuine brand voice that connects with your target audience. You can demonstrate that your values are aligned with those of your consumers, which can help you invite prospects to join an exclusive club that reflects who you are or whom you hope to be.
Highlight your products and services
Why should your ideal consumer choose you? What do you have to offer that sets you apart from your competitors? What distinguishes you from the competition?
Instagram reels are a great way to focus on new interests and showcase your products in action using innovative video techniques. It can be used to highlight your product’s top qualities and benefits without being overly promotional. All you have to do is research the most recent trends in your niche and quietly incorporate your product into them. If you’re a handbag company, for example, you may perform a dance trend while wearing one of your most popular handbags.
Educate your target audience
Instagram Reels are a great way to show highlight your brand’s authority while also giving value to your target audience, in addition to promoting your items. You can make small instructional and how-to videos on how to accomplish something cool with your product or general industry suggestions.
Working with a similar-niche influencer can also benefit your target audience. Prepare ahead of time by using FAQ-style videos to answer common queries. Share important pieces of information that will help your viewers make purchasing decisions. Oh, and don’t forget to incorporate some fun. If people know they can trust you for excellent how-to content, they are more inclined to follow your account and return for additional information.
Share behind-the-scenes
Instagram stories and reels are a great way to interact with your target audience on a more personal level with their short video format. Giving your audience a behind-the-scenes look is a great approach to help them feel more connected to your company. People are usually curious about what’s going on off-screen, hence it’s the most popular type of content.
You can use reels to display all of your company’s ups and downs, which will help you build a true relationship with your audience and give your brand authenticity. You can also make “day in the life” reels to provide clients a glimpse into your company’s culture, show your team members, or just show little workplace celebrations.
Share User-generated content
User-generated content, for example, is a great addition to behind-the-scenes content. This type of content engages your consumers and audience, leading to increased trust. People trust content from other users more than promotional posts from brands, thus it’s a great digital marketing technique.
You’ll need social proof and customer interactions to make your brand effective, which user-generated content can deliver. These posts can even be seen as genuine, unedited, and impartial product reviews. The icing on the cake is that you won’t have to create any content yourself!
Leverage influencer marketing
Influencer marketing can help you expand your brand’s reach, especially with Reels. You just need to identify influencers who are relevant to your business and belong to your niche. Just get in touch and work out a new collaboration with them.
Working with an influencer to generate Reels will not only increase your following count and reach but will also bring in genuine leads and revenue. You can also collaborate with nano and micro-influencers to produce short videos that show them using your products and highlighting their features and advantages.
Reshare evergreen content
It is not required to develop fresh material on a regular basis to keep your audience engaged. Look through your old content to see which posts did well or deserved more attention. You can share his content on Reels, stories, and feed posts, as well as on other social media sites. Make sure, that the post is relevant. Evergreen blog posts, how-to blogs, tutorials, recommendations, industry memes, and so on can all be repurposed.
You can make repurposing easier by using a social media scheduling platform that can allow you to set repeating schedules. You can also automate your social media accounts and streamline your content filtering and publishing process this way.
